Problem: Need for Simple Explanation of Captive Insurance
To better position the Strategic Risk Solutions team and clients to succeed, a simple explainer video was needed to describe captive insurance and explain when it might be a beneficial tool for businesses to invest in.
Solution: Creating Clear, Non-Technical Explainer Videos
Diffusion Studios was identified as a partner for this project because of the company’s ability to take a complex topic and explain it in a simple,
understandable, non-technical way. Videos were created to explain how a captive may be formed by multiple businesses, and to describe the benefits of a single parent captive.
Result: Effective Marketing and Client Education Tools
The videos created by Diffusion Studios have been used by Strategic Risk Solutions as marketing material on its website. These videos are also used to educate prospective Strategic Risk Solutions clients, partners, and staff about this form of insurance as well as the type of service Strategic Risk Solutions can offer.
“Firstly, the type of videos [Diffusion Studios] produces are very powerful in explaining complex topics to people who are not experts in that field. Secondly the [Diffusion Studios] team is very good at taking those topics, understanding the key concepts and managing the scripts and graphics needed for the videos. It was surprisingly easy to create the videos.”
– Andrew Berry, Strategic Risk Solutions, President, SRS Employee Benefits
Watch a Strategic Risk Solutions partnership video:
Key Takeaways
- Diffusion Studios partners with Strategic Risk Solutions to create videos simplify complex captive insurance concepts for clients.
- Diffusion Studios creates clear, easy-to-understand educational content.
- Explainer videos support marketing and client education efforts.