Problem: Patient and Provider Education Needed
NMD Pharma had completed pre-clinical studies related to its novel therapy and, prior to moving to Phase I clinical trials, needed to educate patients and providers about the mechanism of disease, target pathway, and mechanism of action.
Solution: Create Resources that Simplify Complex Concepts
Diffusion Studios from Elsevier was identified as a partner for this project because of the company’s ability to explain complex topics in an understandable, non-technical way. Four (4) illustrated representations of neuro-muscular junctions in healthy and disease-affected individuals were created to support side-by-side comparisons.
Result: Educational Visuals Enhanced Understanding before Clinical Trials
Following the successful completion and subsequent sharing of the still images, NMD Pharma engaged Diffusion Studios to create a 2D animated video. This video focused on the role healthy neuro-muscular junctions play in activities of daily living and introduces the consequences of degraded function.
NMD Pharma reported that they are extremely likely (10/10) to recommend to others and to again advocate for their organization to work with Diffusion Studios from Elsevier.
“They are professional, very good at quick responses, excellent work, and very personable to work with even when work is confusing or under difficult timelines.”
– D. Brennan, SVP Corporate and Commercial Strategy, NMD Pharma
NMD Pharma partnership image:
Key Takeaways
- NMD Pharma needed to educate patients and providers on complex therapy mechanisms.
- Diffusion Studios created clear illustrated comparisons and a 2D animated video on neuro-muscular junctions.
- NMD Pharma highly recommends Diffusion Studios for professional and timely work.
- Educational visuals enhanced understanding before Phase I clinical trials.